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What is Customer Relationship Management? (CRM and Hosted CRM) |
Q: What is Customer Relationship Management?
A: Customer Relationship Management (CRM) refers to managing customer information throughout the organization. All parts of an organization share and are responsible for maintaining information about a customer. Customer Relationship Management software concentrates on Pre-sales, Sales and Customer Service interactions with customers.
Q: Why Customer Relationship Management?
A: With Customer Relationship Management, you can expect increased customer satisfaction and revenue. This is accomplished primarily through productivity gains and efficiencies. Additional benefits are gained by sharing data across the organization. Sharing of data results in customer satisfaction, customer information asset retention and business insight.
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